What is an Artisan?

An artisan (from Italian: artigiano) or craftsman (craftsperson) is a skilled manual worker who makes items that may be functional or strictly decorative, including furniture, clothing, jewelry, household items, and tools or even machines such as the handmade devices of a watchmaker. An artisan is therefore a person engaged in or occupied by the practice of a craft, who may through experience and talent reach the expressive levels of an art in their work and what they create.

The adjective “artisanal” is sometimes used in marketing and advertising as a buzz word to describe or imply some relation with the crafting of handmade food products, such as bread, tofu, beverages, and cheese. Many of these have traditionally been handmade, rural, or pastoral goods but are also now commonly made on a larger scale with automated mechanization in factories and other industrial areas.